The new buzzing topic which is prevailing in the cyber world would be Search Engine Optimisation also known as SEO. The every person nowadays in taking the aid of the internet to expand the business activities and it has turned out to be the new way of buying and selling. According to 2011, Social Shopping Study; 50% of consumers spend 75% or more of their total time shopping engaged in product research. In all these online business activities SEO is the tool which ensures the business performance and this means optimizing the business website for Natural Search which is a critical success factor for the business.
How SEO works?
Having a website of the business isn’t enough in the today’s competitive environment, as the designing website is the first of the online business. The hardest and the important part of the online business is to attract the targeted audiences. This is achieved with the help of right content management and publishing right content on the website which audiences want to read depends on the SEO. Optimising the structure and content of the business website enhances the selling capacity of the business very much.
SEO is the dynamic tool for the online business practices as it provides the organic platform for the marketing. SEO marketing also referred to as Search Engine Optimization is the process of increasing the visibility of a website on search engine results pages. Well, in layman words we can say, whenever any one search with the particular keyword on the search engine, the results presented by the search engine on the basis of the keywords determine the rank of the website. The search engines like, Google, Bing, Yahoo etc determine the performance of the website on the basis of keywords linked to it.
Every business needs to have concrete SEO strategy to improve the visibility of the website and to attract the audiences. The online SEO strategy should be based on the different factors, such as how search engines work, which search engines are being used by your target audience, and what your customers are searching for. The SEO is not about the content as it might be the biggest part of SEO, but overall it has a wider impact on the online business. It determines the quality of the content posted on the website plus the structure of the content. The SEO make sure that the website is well structured and optimized properly.
Importance of SEO on online business!
According to Google’s research, 90% of internet users use search to find the businesses. Today ten out of nine users used the search engine to shop and they are highly competent to search their requirements online. The SEO has great importance on the business activities and these facts can prove the importance of SEO in the business world:
- 97% of US and other nation internet users shop online.
- 70% of all click-through traffic in Google’s search results go to the #1 position on the page (Google & Bing Study: 2011 Study by SlingShot SEO)
- Organic search results are a compliment to a paid search campaign.
- Improve search engine position.
- Drive qualified traffic to your site.
- Increase conversion.
- Reduce Bounce Rate.
- Engage Customers.